As it may or may not be known, I work for a community college in the Rockford area (Rock Valley College) as a freelancer. I was a former student employee during my time there and our relationship slowly evolved into one where I was kept on as a graphic designer when they needed.
As such, we have an extremely trusting relationship and I am given plenty of creative freedom (which I appreciate to no end). So, whenever I’m given a project (usually events for clubs), I take the freedom and really give these little projects my everything. Often these projects have themes and I use these themes as a jumping off point, but beyond that, my designs are rarely regulated.
Currently, I am working on the identity and advertising for Rock Valley’s annual May Fest celebration — a week-long year-end event — and the theme is the circus.
I took inspiration from some old circus posters, but I also discovered a similarity between those and Russian propaganda advertisements, so there’s a bit of that in there as well. Ultimately, I think it’s shaping up quite well. I’ll be adding some more texture and refining details before it’s finished and there’s a lot of detail that cannot be seen from this JPEG, but I’ll wait to post the finished product until after I’m finished and Rock Valley has printed them.
Leave a comment. Let me know what you think.